iOS Product Strategy
We turn loose app ideas into a launch plan: first users, core flows, and the smallest build worth putting on TestFlight.
SwiftUI iOS Studio
We build iOS apps people actually want to keep.
Igny Labs turns focused product ideas into SwiftUI apps you can put in TestFlight, hand to users, and keep improving after launch.
SwiftUI Native — No cross-platform shortcuts
TestFlight First — Real builds, not mockups
Scope-Led — Cut before we code
Clean Handoff — Docs, code, next owner context
9:41
TestFlight
Launch room
4
MVP sprint
Week 3
Scope
UI
Auth
Beta
Build quality
Stable
Native feel92%
Edge states81%
Next
Polish onboarding
Review
TestFlight build
SwiftUI
Native stack
2-4 weeks
Typical MVP sprint
TestFlight
Weekly build reviews
100%
Code handoff included
What we do
Strategy, design, and SwiftUI engineering in one loop.
We stay intentionally narrow: define the app, design the native interface, build the first version, and leave it maintainable.
SwiftUI Interface Design
Native screens, onboarding, empty states, and edge cases designed around how iOS apps actually behave.
MVP Engineering
SwiftUI architecture, state, auth, payments, AI features, and backend wiring. Built for the first real users, not a demo video.
Launch & Handoff
TestFlight setup, App Store prep, analytics, release notes, and docs that make the next handoff boring.
How it works
Small team. Senior decisions. Working builds.
We keep the loop short so the app gets sharper every week instead of becoming a pile of half-decisions.
Define the wedge
We pin down the user, the business promise, and the features that should not make v1.
Design the flow
We lock the onboarding, core screens, edge states, and visual rules before the build spreads.
Build in loops
You review working builds, not progress theater. Decisions stay written and easy to trace.
Ship & hand off
Release setup, analytics, bug fixes, docs, and enough context for another developer to take over.
Built for iOS
Every pixel feels native. Because it is.
No Flutter. No React Native. Pure SwiftUI, built with the same tools Apple uses — so your app feels like it belongs on the home screen.
Our principles
We don't do decks. We do builds.
No decks that die in Figma. We ship TestFlight builds you can tap, break, and show to the people who matter. The work is the proof.
Native first, always
SwiftUI and UIKit. No wrappers, no web-view apps pretending to be native.
Scope is sacred
We cut what does not help the first users. A tight v1 beats a bloated beta.
You own the code
Full source handoff, clear architecture, and docs that explain the decisions, not just the setup steps.
Get started
Bring the idea. We'll shape it into a launchable app.
The first call is for sharpening the scope: what the app must prove, what can wait, and what belongs in the first TestFlight build.
What we will decide
- What the app must prove
- Who the first users are
- What can be cut for v1
- What the first TestFlight needs